Inside the framework
Twelve dimensions.
One adaptable document.
Good global writing is not translation; it is transformation. The writer keeps the substance intact, but reshapes the container so that meaning can arrive through the reader's cultural expectations.
Order the BookThe dials are adaptive controls, not fixed national scores. They shift according to reader, context, relationship, and purpose.
Hall•Meyer•Hofstede•Trompenaars•GLOBE•Spencer-Oatey